FREE USEFUL RESOURCE
The Expertise Book Topic Checklist™
A step-by-step guide to choosing a book topic that positions you as a Leading Authority™, attracts your ideal clients, and sets you up to be seen, chosen, and well paid.
For Coaches, Trainers, Consultants & Independent Service Professionals
You know an expertise book could transform your business.
But choosing the wrong topic can leave you overwhelmed, invisible, or stuck writing a book that never truly supports your work.
The right topic doesn’t just make your book work. It makes your book easier to finish.
The wrong topic drags.
It’s too broad to complete.
Too vague to market.
Too disconnected from your business to matter.
You circle it for months — maybe years — never quite landing.
The right topic gives you a clear container.
You know what belongs and what doesn’t.
Writing stops being a fight with a blank page and becomes much closer to simply filling in what you already know.
This checklist is how you find that topic — before you write a single word.
Inside, You’ll Discover…
✓ How to choose a topic that supports both your readers and your business
✓ What book NOT to write
✓ The positioning mistake that makes many expertise books invisible
✓ How to validate whether people already want your topic
✓ How to narrow your topic without losing the brilliance of your expertise
✓ Practical questions and exercises to help you uncover the value your expertise can provide
✓ Where your topic fits into the bigger picture — and how a clear topic becomes the foundation for a strategic Expertise Book™ that can make you seen, chosen, and well paid.
“Your book topic can also make your book simpler to finish.”
— Ana Rosenberg
This Checklist Is for You If…
You are a...
... Coach
... Trainer
... Consultant
... Author
... Speaker
... Independent Service Professional
And you want to…
■ Grow your business with more simplicity
■ Get chosen by great clients
■ Create more opportunities
■ Build authority through your expertise
■ Finish and publish a meaningful book
If you already know that your expertise deserves a bigger platform — but you’re not sure what your book should actually be about — start here.
Why Am I Giving This Away for Free?
Because a scattered topic is one of the biggest reasons a good book never gets written.
And I’d rather you have the clarity before you invest your time.
This is the actual framework I use with my own clients to choose a topic that’s strategic, not just interesting.
If it saves you from months of circling, it’s done its job — whether or not you ever work with me beyond this.
If we were sitting across from each other with two cups of coffee, this is exactly the conversation we’d have.
These are the questions I’d ask.
This is the framework I’d walk you through.
And we’d keep going until your topic clicked into place.
This checklist is my way of having that conversation with you virtually, even though we haven’t met physically yet.
WHERE YOU’LL FIND IT…
“I know I have that PDF somewhere… I just can’t find it.”
This resource lives inside my free learning platform, so you’ll create a quick, free account to access it.
I know — one more login.
I get it.
Here’s why I set it up this way…
In the past, I gave resources away as simple downloads, and I heard the same thing over and over. Buried in an inbox. Lost in a downloads folder. Gone.
Having your own free account means this resource always lives in one private place you can find again.
No digging through old emails. It’s just there, whenever you want it.
It takes less than a minute to set up.
One more thing…
Once you’re in, you’ll also start receiving Business Brilliance™ — a fresh business thought experiment delivered to your inbox every month.
A unique insight catalyst for your business.
No to-do list attached.
Ana Rosenberg
BESTSELLING AUTHOR & BUSINESS GROWTH CONSULTANT
Ana Rosenberg helps IMPACTFUL PROFESSIONALS — especially independent service professionals, coaches, trainers, seminar leaders, authors, speakers, and consultants — grow and scale their businesses with simplicity, get chosen by their best clients, and have a bigger impact in the world with their good work.
She specializes in helping impactful professionals become seen, chosen, and well paid through expertise books.
Ready to Choose Your Topic?
Get Your Expertise Book Topic Checklist™
Discover how to choose a focused, valuable, and strategically positioned topic that supports your business — and makes your expertise book easier to finish.
Get your FREE copy today.
“Let the beauty of what you love
be what you do.”
— RUMI
© 2007 – 2026 – Ana Rosenberg – All rights reserved.