Expertise Book — The Backstage Pass

Follow the Behind-the-Scenes as I Create My Next Book - In Real Time

I'm writing a new book.

And rather than waiting until it's finished to tell you about it, I'm inviting you to follow the process as it happens.

Starting in November, I'll be sending private email updates from behind the scenes as I create and publish:

Expertise Book

How to Make Your Expertise Book Real — The 3 Strategic Decisions That Position Your Book to Help You Become Seen, Chosen, and Well Paid — Before You Write a Word

For IMPACTFUL PROs — coaches, trainers, consultants, and independent service professionals.

What You'll Get — From the Beginning, All Through November & December

You'll get my behind-the-scenes emails as I work through the actual process of creating and publishing this book.

I'll share things like...

How I...

* nail positioning before I draft a word
* pick and validate a profitable topic
* finalize the title and subtitle
* think about a cover that signals authority
* use AI as a thinking partner — not a ghostwriter
* think through self-publishing vs. traditional publishing for credibility and business growth
* create and organize book content so the process is faster, easier, and more strategic
* write an introduction that builds credibility and connection
* create a hidden resource page that can turn readers into subscribers
* can turn the book into a real business-growth system

And you'll get more than the polished version.

You'll get my wins, struggles, questions, decisions, changes, discoveries, and lessons in real time.

I'll also share simple, actionable ideas you can use if you're ready to start — or finally finish — your own Expertise Book™.

And when the book is published...

You'll get a free copy of Expertise Book as my Holiday/Christmas/New Year's gift to you. 

What's a Backstage Pass?

It's a series of behind-the-scenes emails sent while I'm actually creating and publishing the book.

I'll share what I'm thinking about, deciding, changing, learning, and figuring out along the way.

You'll get the process as it unfolds — including the things that normally disappear behind the polished cover of a finished book.

Things like...

* The strategic decisions I'm making before and during the writing
* Questions I'm asking myself
* How I'm thinking about the book's positioning
* What changes as the book takes shape
* Writing and editing decisions
* What happens when things don't go exactly as planned
* The publishing process
* Questions I think you'll have along the way
* And the lessons I'm learning that may help you with your own Expertise Book™

It's not a course.

It's not a challenge.

It's not homework.

It's simply a series of emails giving you a glimpse into what goes on behind the scenes when an expertise book becomes a real book.

Why This Backstage Pass?

Because I believe there's a big difference between being told:

"Here's how to create a book."

…and getting to see the thinking and decisions behind one.

A book can be much more than something you publish.

For the right IMPACTFUL PRO, an Expertise Book™ can become an asset that helps you become more seen, chosen, and well paid for what you know.

The magic isn't just in writing.

A lot of it happens before you write a word.

That's what I want to explore with you. 

Important: This Pass Is Real-Time

The sooner you join, the more you get.

The Backstage Pass begins in November and continues through December, as I write and publish Expertise Book.

The emails will be sent as the story unfolds.

So if you join early, you'll receive more of the journey.

If you join later, you'll still receive the emails that come after you join — but you'll have missed the behind-the-scenes gems that were already sent.

That's the nature of a real-time Backstage Pass.

The book is actually happening.

And you'll be receiving the emails while it happens.

Who Is This For?

The Backstage Pass is for IMPACT PROs — especially coaches, trainers, consultants, speakers, authors, and independent service professionals — who have valuable expertise and want that expertise to work harder for their business.

Perhaps you've thought...

"I know I should write a book."

Or:

"I have so much I could put into a book, but I don't know what the book should actually be."

Or:

"I want my book to do more than sit on Amazon."

Or simply:

"I'd love to see how someone actually makes an expertise book happen."

If any of those sound familiar, come backstage.

Why Am I Doing This For Free?

Generous reason:

I believe every true expert deserves to be seen, chosen, and well paid for what they know—especially if their work makes a real impact.

The right book can do that, but only if you understand the decisions that actually move the needle.

That’s why I’m opening up my process: to show you, step by step, how those choices get made in real life.

Selfish reason:

In January, I’ll open the doors to Brilliant Book™—my strategic system for creating an Expertise Book™ that makes you seen, chosen, and well paid—before you even write a word.

So yes, sharing this all-access pass also lets you see exactly the kind of thinking and guidance I bring to the table.

If following along sparks you to take your next step (with or without me), that’s a win for both of us.

One More Thing…

Once you're in, you'll also start receiving Business Brilliance™ — a fresh business thought experiment delivered to your inbox every month.

A unique insight catalyst for your business.

No to-do list attached.

Ready to Get Your Backstage Pass?

Starts in early November.

You'll receive...

* Behind-the-scenes emails as the book is created and published
* Expert insights, real decisions, progress, and honest obstacles
* Simple ideas you can apply to your own expertise book

Plus...

* A free copy of *Expertise Book* as my Holiday/Christmas/New Year's gift

The journey starts with the first email.

YES, I WANT MY BACKSTAGE PASS →

Give me your best email and I'll send it to you.

Come Backstage

You'll receive the emails as the journey unfolds.

And at the end of it, you'll have the finished book.

The sooner you join, the more of the story you'll receive.

GET YOUR BACKSTAGE PASS

Free. Behind the scenes.

See you backstage