For Coaches - Trainers - Consultants - Independent Service Professionals

Brilliant Offer Design Playbook™

create, package and price offers & programs that inspire people to say yes, inspire you to deliver and get you very well
paid for your expertise

What if you could make offers & programs from a place of
delight and inspiration?

What's a brilliant offer, anyway?

The most reliable way to grow your business is to make offers that people feel inspired to say “yes” to.
At the same time, we want to create offers that inspire us to fall in love with our business again and again.


That’s a “brilliant” offer.


In this playbook, we’ll explore what we humans naturally tend to say “yes” to so that we can create those offers. (This is not going to come from a place of manipulation but rather from inspiration so that we end up with offers we are proud of, offers we can confidently make, offers that inspire us and our potential clients).


We’ll start our journey of exploration with what stops us from making offers as well as where brilliant offers really come from. We’ll also explore the easiest offers you can create today, even before you finish this playbook, my favorite kind of programs, packaging, bonuses and pricing. We’ll finish our tour with how to give your offers the best chance.

Let me show you inside section by section...

  1. 1
    The Crystal Ball Illusion, A Reliable Tool & 3 Invisible Super Powers - In this section we'll explore why I have infinite faith in your capacity to create brilliant offers and what the source of your brilliance really is.

    NOTE - This is not about having to work to motivate yourself to be able to open your mouth and make offers to people. It requires no self improvement work on your part.  It just takes your willingness to look and see what you see. That's all.
  2. 2
    What Do People Really Pay For? - We'll explore this question, not with the intention of manipulating people but to inspire them. You get this part right and you'll always know how to create money
  3. 3
    The Easiest Offer You Can Make Today - The Recipe - In this section you'll discover the most simple way to make inspiring offers today with what you have.

    The irony is that it's the simplest way to create offers and at the same time the most
    effective way to inspire people to say yes.
  4. 4
    Program Creation -  This is a very comprehensive section on what sells and what doesn't sell so well, how to uncover the value you really provide with your offer and how to design programs and communicate their value so that people can see it for themselves (instead of you having to push and persuade them).

    This kind of offer creation comes from a place of service and generosity to your clients while it frees up your time and energy, too.

    So you end up with a program that serves people extremely well and doesn't consume
    all your time and energy.

    NOTE - The way of designing this kind of offer allows for your creativity and wisdom. It's not a rigid structure but a space where your work can thrive even if there is no step-by-step in what you do.

    Your work is too organic? I mention several well known examples of people who don't do a step-by-step approach and still got "famous" for this kind of offerings.
  5. 5
    Formats & Packaging  - In this section you'll discover how to use the same offer you created in different formats.

    I share with you my favorite formats that I use in my business every day to stay ambitiously simple and profitable.

    NOTE - In case you want to format your offer as an online course, you'll get the checklist of essentials you'll need.
  6. 6
    Fast Action Incentives -  In this section we'll explore how to inspire fast action. One little tweak to your offer and you can stop chasing people.
  7. 7
    Pricing  - This section is a fresh new look at money and pricing so that you don't have to worry ever again about getting it wrong.

    SPOILER ALERT - The foundation of getting very well paid for your expertise is not about fixing you and your mindset about money. 
  8. 8
    Expanding Our Mental Bandwidth For Offers And Pricing - When we operate from the broadest mental bandwidth possible most of the time, we're giving ourselves, our businesses and our offers the best chance.

    In this final section, we'll explore how humans inadvertently narrow their mental bandwidth when it comes to business, money and offers and how to get back on track fast. 

How is it going to work?

As soon as you order, you'll get access to this easy-to-digest guide in PDF format. (This DELICIOUSLY READABLE, DEVOUR-IN-ONE-SITTING PDF was created for you to consume at your own pace. You can read it on your screen or print it and keep it on your back pocket for any offer or program you ever want to create). 

Create, package and price offers & programs that inspire people to say yes, inspire you to deliver and get you very well paid for your expertise


Ana Rosenberg

Business Consultant - Best-Selling Author


Ana Rosenberg – Bestselling Author and Happy Business Acceleration Consultant – shows independent service professionals, coaches, trainers and consultants how to get to what many of her clients describe as “business nirvana”: growing a happy, profitable, sustainable business to be proud of while having a fearless impact in the world with their best work.

Ana specializes in helping "modern experts" create happy 6 and 7 figure businesses by uncovering their natural confidence and brilliance so that they can show up at their best most of the time.



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© 2007 - 2021 Ana Rosenberg