I'm always looking for what makes a business based on knowledge, information and expertise grow the fastest humanly possible. (That's my job, after all).
These are 3 things I wished I had done way sooner and if you're thinking about them, maybe you want to run and not walk...
Starting with the sexiest...
The real important part if we're talking about a book that grows your business is to publish something of incredible value for the people looking to solve a problem so that you get immediately positioned in their mind as a valuable, relevant, credible resource.
A book can open many doors and help people refer people to you.
I could go on and on for ever about how great publishing a book is to grow a business and help people.
The one thing to remember, though...
The big money of a book for your business doesn't come necessarily from the sales of copies of your book.
Everybody talks about "adding value" so let me define here...
To add value is to take a person closer to the outcomes they desire. - Ana Rosenberg
But adding value is not enough if we cannot articulate exactly the value of our contribution.
It's worth making it a project to uncover the value you bring to the table and the words to communicate it.
When a business is based on knowledge, information and expertise, there are business models that work better than others.
I chose for my business the high-value model because I love to take people closer to the outcomes they desire and I decide to make the biggest difference that I can.
It so happens to be one of the best models for people like us who have a business based on knowledge, information and expertise that makes a difference for people.
Till next time remember…
Your awesomeness is portable. You can take it with you everywhere.