Business Growth Consultant Ana Rosenberg to Release New Book, Expertise Book™, Later in 2026
Business growth consultant Ana Rosenberg announces upcoming book for coaches, trainers, consultants and independent service professionals
August 26, 2026 — Brilliance Publishing has announced the upcoming release of ‘Expertise Book™: How to Make Your Expertise Book Real — The 3 Strategic Decisions That Position Your Book to Help You Become Seen, Chosen, and Well Paid — Before You Write a Word’, a new book by bestselling author and business growth consultant Ana Rosenberg.
The book is scheduled for release later in 2026 and will be available through Amazon and select bookstores in Kindle and paperback editions.
The release coincides with the nineteenth anniversary of Rosenberg’s present business. After nearly two decades of working with coaches, consultants, trainers and other independent service professionals, Rosenberg says she has repeatedly encountered the same situation: highly experienced professionals have valuable expertise, meaningful ideas and years of results behind them, yet the book they have considered writing remains an idea rather than something real.
‘Expertise Book™’ was written to address what Rosenberg sees as a fundamental problem that occurs before the writing begins.
Rather than starting with the question of how to write a book, the book focuses on three strategic decisions that determine how it positions the author’s expertise, and how it can support the author’s work and business.
For Rosenberg, this is about more than completing a manuscript.
“I have spent nearly two decades watching brilliant professionals underestimate what their expertise could make possible for them,” Rosenberg said. “They have spent years becoming good at what they do. They have helped people. They have ideas that deserve to be heard. And yet, too often, their expertise remains difficult for the right people to see and choose. I wanted to write this book because I believe a book can do something much more meaningful than simply sit on a shelf or add ‘author’ to someone’s biography. When the right decisions are made before the writing begins, an expertise book can become a powerful expression of the work someone has already spent years developing — and help that person become seen, chosen and well paid for it.”
The book explores what Rosenberg describes as the three key decisions that make an expertise book real before a single word is written. These decisions concern the strategic positioning of the book and, importantly, the positioning of the author’s work.
Rosenberg argues that the book should not be treated as an isolated publishing project. An expertise book can become an intellectual asset that supports the author’s broader work, positioning and business.
The book also addresses questions that increasingly arise for professionals considering writing a book, including how artificial intelligence can be used without losing an author’s authentic voice and expertise, and whether self-publishing is a viable option for an expertise book compared with pursuing a traditional publisher.
Additional sections explore a natural approach to creating book content faster and introduce the broader Brilliant Book™ system Rosenberg has developed and used in publishing more than ten books of her own.
The underlying idea is simple: the value of an expertise book begins long before the first word is written.
For the professionals Rosenberg serves, writing a book is not necessarily about becoming famous or becoming an online personality. It can be a way to give their expertise a clearer form, make their ideas easier to understand, and create an asset that supports the work they already care deeply about.
“Expertise Book™ is ultimately about helping people make something real out of what they already know,” Rosenberg said. “The expertise is already there. The experience is already there. The contribution is already there. The question is what happens when you make a few important decisions that allow other people to see it.”
‘Expertise Book™’ is written for coaches, trainers, consultants, and independent service professionals who are considering writing a book connected to their expertise and want the book to serve a meaningful purpose beyond simply being published.
Additional details about the release date, pricing, and related materials will be announced by Brilliance Publishing in the coming months.
About Ana Rosenberg
Ana Rosenberg is a bestselling author, business growth consultant, publisher, and entrepreneur. For nearly two decades, she has worked with coaches, trainers, consultants, speakers, authors, seminar leaders, and other independent service professionals on business growth strategy. She is the author of ten business growth books, the founder of Brilliance Publishing, and the creator of the Brilliant Book™ system.
Rosenberg helps impactful professionals become seen, chosen and well paid through expertise books. Her work centers on ambitious simplicity, strategic positioning, and turning meaningful expertise into visible intellectual assets.
She lives in the German Alps with her husband.
For more information about Ana Rosenberg, visit www.AnaRosenberg.com.
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