How to Answer the ‘Why You?’ Question in Your About Page

Every coach, trainer, consultant, or independent professional who’s ever tried to grow their business has faced the dreaded question: *Why you?’

Why should your ideal clients choose to work with you over someone else? What makes you the best choice to solve their unique problems?

If you’ve ever struggled to answer this question on your website's About Page, you’re not alone. In fact, it’s one of the most common challenges for service professionals.

It’s also one of the most important questions to get right — because your About Page isn’t just about you. It’s about making your brilliance visible to your perfect clients and giving them the confidence to say, *“Yes, I want that!”*

I created my new book, ‘Why You? The Ultimate Why You Formula - An About Page That Reflects Your Brilliance and Inspires Great Clients’ to help you do exactly that.

Making the Invisible Visible…

One of the biggest challenges for coaches, trainers, and consultants is that the value they provide is often ‘intangible’. It’s not a pair of shoes you can touch, hold or post a picture of.

That’s why it’s so important to make your value ‘visible’ on your About Page.

Why the "Why You?" Question Matters…

When potential clients ready to hire someone land on your website, they’re not just looking for information. They’re asking themselves a fundamental question: “Can I trust this person to help me with my unique situation?”

In today’s crowded marketplace, where everyone seems to be offering the same services in the eyes of potential clients, your About Page is often the difference between being chosen or being ignored. It’s not just another page on your website — it’s where your perfect clients decide if you are the resource they’ve been searching for.

And that’s where the *Why You Formula* comes in.

The Key to Answering ‘Why You?’

The first step in answering the "Why You?" question is recognizing that your clients don’t want to be “sold” on you — they want to see for themselves why you’re the best choice. Your About Page should help them see it for themselves, without you needing to brag or oversell.

THE ULTIMATE TRICK - Answer the "why you?" question for your web visitor before they even need to ask it.

Here’s how to do it...

ONE - Discover your unique advantage, your unique contribution in a way that can be easily ‘seen’.

You are brilliant, and the work you do makes a real impact in the world. The challenge is making that brilliance visible.

You already have the answer to "Why You?" within you—it’s just about uncovering it.


TWO - Position yourself right

People don’t want to be convinced — they want to see for themselves that you’re the person who can help them.

Your About Page should position you as a valuable, credible, relevant resource.


THREE - Collect the pieces of your unique brilliance puzzle and put them together in your about page. That way, it will be uniquely yours and not a cookie-cutter about page.

One of the main pieces that you already have is your story. It’s what makes you uniquely relatable and credible to your audience.

But here’s the secret: Your story is not just about you — your ideal client should see themselves reflected in it.

There is a special kind of story that does this job really well. That's why I decided to show you step-by-step how to easily create yours in ‘Why You?’

You'll also discover many other pieces of the puzzle that you already have and that can make your brilliance visible, including my secret ingredient to position yourself as a Leading Authority in the eyes of your potential clients.


TIP - Don't use marketing language

The words you use on your About Page matter. They are your vehicle to make your brilliance tangible. Avoid generic phrases and buzzwords. Instead, use clear, specific language that communicates the value you bring.

The Simple Truth

Here’s what I want you to know…

You don’t have to be perfect or pretend to be someone you’re not to attract your best clients. You are made of the brilliance of the Life Intelligence, and when you let that shine through on your About Page, your perfect clients will recognize it.

You are enough. You have enough. And your brilliance is exactly what your clients are looking for.

Ready to Craft Your Brilliant About Page?

As part of the celebration of the release of ‘Why You? The Ultimate Why You Formula - An About Page That Reflects Your Brilliance and Inspires Great Clients’ and my campaign ‘A Website to Be Proud Of’, you can download my best-selling book for free for a limited time.

Inside, you’ll discover everything you need to create an About Page that truly reflects your unique value and attracts the clients you’re meant to serve.

Your business deserves action now — this offer is only available for a short time. Download your free copy - https://anarosenberg.com/wy/

Next Step

To download it for free as my best-seller celebration gift – click here


To buy it on Amazon – click here

Till next time, remember… your brilliance is portable. You can take it with you anywhere and everywhere, including creating your brilliant about page.

With all my love,

Ana