Where To Start Creating A Book That Brings You High-value Clients
Yes, one of the most profitable strategies for your business is to publish a book.
...not any book.
More than a book it has to be an asset that you can put to bring you clients.
How exactly can you put your book to bring you high-value clients?
Going the opposite of the way you think.
Instead of publishing a book and then starting to work for the book so that you can sell books, we start with the end in mind.
Start by thinking about your high-value programs or services.
Then, build the path from the sale of the book to you offering your programs after someone buys your book.
Broke authors spend all their efforts selling books.
You can use your book to attract the people who need your help and then offer to help them.
Where to start?
Everything starts with the topic of your book.
Because it needs to attract your perfect clients, ie. people who are ready to invest in getting help.
Let me give you an example...
I would never buy a book about how to gain weight but a friend of mine would. He would be the perfect reader and potential client for a coach helps people to gain weight and bulk up. By buying the book, he demonstrates that he is looking for paid help in that area.
Start brainstorming topics that would lead naturally to the bigger conversation of working with you.
Till next time, remember... your awesomeness is portable. You can take it with you anywhere and everywhere.