A Business Thought Experiment - #4 - Is The Coaching Market Saturated?

Yes, it is.

This is an advantage for your business.

Here's why...

What Exactly Does Coaching Market Saturation Mean?

Nowadays, everybody seems to be a coach.

And you also have coaches trying to coach coaches ad infinitum.

And you also have people trying to sell how to become a coach as a way to make their money.

You’ve probably seen how they come with the message of how easy it will be to leave your job and be a coach because you already like to help people.

You’ve probably also seen the disillusioned job leavers who cannot so easily succeed as advertised. (They are not so vocal about it because it is frowned upon not to 'fake it' until you make it).

And, don't forget, all this carnival is being paraded in front of the eyes of the non-coaching world.

Not everything is lost.

Far from it.

Is This You?

As an IMPACTFUL PRO - coach, trainer, consultant, or independent service professional - you really care to help people. You have life experience, expertise, and skills that can make a difference. That's why you are an IMPACTFUL PRO.

That makes you different.

You are in business for the long journey.

(Most people who jump into coaching just because they want to make money fast, jump off coaching twice as quickly).

That makes you different.

You want to create a business doing what you love as part of creating your beautiful life.

If that is the direction you are heading...

What is Not Saturated and Will Never Be...

What is saturated is selling coaching.

The good news...

Nobody wakes up in the morning committed to hiring a coach.

Read that again.

Nobody wakes up in the morning committed to hiring a coach.

What billions of people wake up in the morning ready to do is to solve a painful, urgent, expensive problem.

Let me give you a simple example.

People who wake up with a toothache are ready to solve it.

Where Does the Money Always Come From?

So…

Where does the money always come from? What’s the only thing the people looking for you always have time and attention for?

Let’s do a little one-minute thought experiment.

Thought Experiment (1 minute)

Think of a time you became a client. Think of a service you have recently bought. Why did you buy? What made you choose that specific person to hire?

What Creates a Client?

There are plenty of reasons people hire other people that are circumstantial and therefore non-replicable.

However, there is a reason we all become clients for which is constant…

We become clients because we see the value of doing it.

So…

We’re going to start by…

Defining Value

“Adding value means to take people closer to the outcome they desire.” – Ana Rosenberg

The two most important keywords here are: outcome and desire.

As soon as we start talking about outcomes, people get nervous because they feel they have to promise a result.

This is not the case.

You can only show what is possible if your client does the work.

People you can help are looking to get an outcome. That’s value to them. Value is not a lot of stuff. They have a picture in their minds of the outcome they want. If you don’t speak to that outcome, it will be invisible to the very people you can help.

Ask yourself…

Why are you reading this? What outcome are you trying to achieve?

The second keyword is “desire”. Remember, there is no client without desire.

What If You Don’t Have a Niche?

“Vocation is the place where your deep gladness and the world's deep hunger meet.”
– Frederick Buechner

You don’t need a “niche.”

Sigh of relief.

What you need to know is how what you do helps people and be willing to find the intersection between what people want and are looking actively to solve and what you do.

Let’s go back to our original example. People don’t stay up late at night because they want to buy “coaching”. Nobody gets up in the morning thinking “today is the day I get a coach.”
If a coach only talks about coaching and how it works, it will not connect with what people want.

Those same people who ignore a coach selling “becoming a coaching client” want things in their lives, in their relationships, for their health, finances, and spirituality. The irony is that those same people can become great coaching clients.

What if your job is not to choose a “niche”?

What if your only job is to uncover the value you provide and communicate it so that the people who are looking for it see it for themselves?

Communicating the Value You Offer in a Saturated Coaching Market

In a world with exponential noise, our leverage is in our words: in a message that your perfect clients have all the attention in the world for. Yes, your perfect clients, already looking for you, have all the attention in the world for the value you provide if you communicate it right.

Next Step - The Most Impactful Thought Experiment

This is my invitation for you...

Let’s uncover the real value you provide and get your unique words.

That’s exactly what you can do today in the next 30 minutes.

I made the Value Communication Kit™ as my gift to your business.

Get your Value Communication Kit™  here: 
https://anarosenberg.com/vck

Till next time, remember… Your brilliance is portable. You can take it with you anywhere and everywhere.

With all my love,

Ana

Resources

A Business Thought Experiment Series

A Business Thought Experiment - # 1 - Imagination In Action  

A Business Thought Experiment - # 2 – Create, Don’t Compete 

A Business Growth Thought Experiment - #3 - Clean Slate 

Value Communication Kit - Uncover the real value you provide and the words to communicate it so that people get it