How To Start To Write A Book That Grows Your Business
Yes, writing a book is a great move for your business and sometimes the most difficult part is to get started.
Do you know what stops 99.99% of great professionals and experts from publishing their second book? Publishing their first one.
So let’s talk about getting started.
1. Make a decision
The main decision to make is to publish your book… and that’s all you need to get started.
For something to really happen it is useful to also decide on a date so pick a date to get your book published.
2. Focus on ONE
For people like us who have a business based on expertise, one of the most profitable books to write is a book that will attract our best clients.
We can solve many problems for many different clients so the starting point for the first book is to identify one problem for one client.
- Who is a client you are passionate about helping?
- What is one problem your perfect client is actively looking for a solution to?
- What are micro problems within the big problem? What are micro moments in the process of getting a certain solution?
Let’s take this to a concrete example: a career coach is passionate about helping women in tech get their dream jobs.
So she will write a book for women in tech.
The problem she has a solution to is how to get your dream job.
That’s a big topic so now she is going to narrow it down by thinking of micro problems inside the big problem.
For example, she could write a book about resumes for women in tech.
Another approach she could use is to think about problematic moments during the process of getting their dream job. So she could write about how to interview confidently for your dream job if you are a woman in tech.
3. Choose a working title
This is a way of putting your book to work for your business before you even publish it.
Some authors choose the title last. Some authors choose the title first.
For professionals and experts who are publishing a business-building book, it’s a good idea to start with a working title. When you start talking about your book, it makes it more compelling to hear the title of your book.
How To Write An Irresistible Book Title
The title and subtitle of your book is one of the most important elements to the success of your book. It plays a big role in whether people will choose your book over other books about a topic. It can create curiosity, anticipation and fascination.
The Tango Formula
In a non-fiction book, the winning formula requires two participants: the title and the subtitle. The title can be short and intriguing provided the subtitle clarifies the promise and makes it crystal clear.
The Visibility Factor
The promise of the benefit to the reader is the core concept when thinking about titles. If your book comes from your intention of solving a problem for your reader, the promise encapsulated in the title and subtitle formula needs to position your book as that resource.
If the promise in the title and subtitle is not clear enough, it turns your book invisible. It becomes part of the noise that people just ignore.
So… to position your book to be seen as a valuable resource for the people you ca help, let’s pick a great working title.
I’d like to share with you three of my favorite approaches to craft an irresistible title.
A. The Rosenberg Approach
This approach is named after my dear German engineer husband because of its simplicity. It’s about using one word that encapsulates the promise of the book. Let me give you the example of some of my books:
“Chosen” is a book that shows modern professionals and experts how to create websites that turn them into Leading Authorities and get them chosen by their best clients.
“Seen” is a book about visibility in a crowded market place that has turned practically everybody invisible. The secret to be seen by positioning yourself as a Leading Authority.
The subtitle expands and explains clearly who the book is for and the problem it solves for the reader.
B. The How-To Approach
This is the simplest way to build an effective title by just filling in the blanks:
How to + achieve an outcome your reader desires
An example of this approach is “How to Win Friends and Influence People” by Dale Carnegie.
C. The Transformational Approach
Sometimes the promise of your book implies a transformation. In that case you can use this structure:
this into that
An example in action of this formula is Bob Burg’s “Adversaries into Allies”. The subtitle clarifies the promise by saying “Master the Art of Ultimate Influence”.
Creativity Power Tip – If creativity is about connecting the dots, it’s useful to start with some dots to connect. You can go to the New York Times Best Seller List, for instance, and look at the titles of books in categories different from yours until something sparkles an idea.
Business Building Tip – Creativity is wonderful when married with clarity. Make sure that the promise of the book is clear.
Leverage The Momentum For Your Business – A book can start positioning (or even repositioning) you and your good work now that you are in the process of writing and publishing it. You don’t have to wait to announce the news that you’re writing your book. You don’t have to wait to update your bio to reflect your upcoming book.
NOTE – What is essential, though, is that you actually publish it in a reasonable period of time from your initial announcement.
Till next time, remember... your awesomeness is portable. You can take it with you anywhere and everywhere.
Resources To Start Writing A Book For Your Business
1. Thesaurus – A way of generating more dots to connect when looking for inspiration for your title.
2. New York Times Best Seller List & Amazon – Check the titles that have been irresistible for readers both in your category and outside your category for inspiration.
3. How To Create The Content For Your Book Fast