How To Find People Who Want Transformation
"Where can I find people who want transformation?" a coach asked.
If you're a coach, trainer, consultant and you're awesome at what you do...
The question in itself can be part of the problem because I know nobody who gets up in the morning and starts to google "transformation".
One of the main reasons is that they don't even know that the possibility exists.
And it's very difficult to offer something that people are not even aware that they have a problem. (In a sense it's like going against how humans think and act).
However, they are aware and looking for a solution to some form of pain. There are millions, billions of people who are looking right now.
The solution is simple...
... And it starts with value.
"To add value means to help someone get closer to an outcome they desire" - Ana Rosenberg
My recommendation to our coach was to uncover the value she provides and to get the words to communicate it so that people see for themselves.
The good news...
People who come to our coach to get to a result they want get to experience transformation.
Till next time, remember... Your awesomeness is portable. You can take it with you everywhere and anywhere.
PS - If you would like a 30-minute thought experiment to uncover the real value you provide and the words to communicate it confidently, check out the Value Communication Kit.
Value Communication Kit™
A 30-minute thought experiment to uncover the value you provide and the words to communicate it so that people get it.