How To Stop Chasing Clients And Have Them Come To You
For consultants, coaches, trainers and independent service professionals who want to stop chasing clients and have a predictable system to fill your business with great clients who come to you.
I still remember the beginnings of my first business...
I used to spend most of my time figuring out where my next client would come from.
Not much fun and a lot of uncertainty...
If we talk about the "online marketing" era, another exhausting model is the "launch model". (I love launches but if I get caught up in the eternal cycle of always having to launch, it can be too much).
So what could we shift to stop chasing clients and put in place a system to have people come to us?
This is my favorite "recipe" and here are the ingredients...
Aside Note - I'm on a diet so everything reminds me of food.
1. The Asset
The first thing we need is an asset that attracts people who are ready to invest in solving a problem they have.
My favorite asset is a book.
When somebody buys a book, they're demonstrating that they are buyers and that they are looking to solve a problem.
A real book can make real people raise their hand and say "I need help with this".
NOTE - We're NOT talking about an e-book here or anything that looks like that. We are talking about a real book.
2. The Path
The second ingredient you need is to build a path for those people to discover your book and buy it.
NOTE - Technically it's usually a series of pages startingwith the page to buy the book. If you need a tool to easily build pages, this is simple and has a collection of pages that are proven to convert.
And that path includes...
3. The Offer For Help
After they buy your book, it's the perfect moment to offer them to help them more.
That is the part of the path where you can offer your programs, courses or services to people who have demonstrated to you that they are looking for help.
The purchase of the book is the conversation starter that leads naturally to the bigger conversation.
There is a "little" detail here. You need to be able to publish a real book to pull off this strategy.
That starts with choosing the right topic that attracts your perfect potential clients.
Come join me for the Profitable Book Topic Challenge and you'll discover a great topic. The right topic will also make it easier to finish the book.
In the challenge, I'll also show you my exact system to put a book to work for my business as soon as I have the topic.
[FREE For A Limited Time] - Profitable Book Topic Challenge
Till next time, remember... your awesomeness is portable. You can take it with you anywhere and everywhere.
Worried about when and how to create the book?
Fast Book Content Kit - Simple Strategy & Free Online Tool To Create Your Book Content Fast
Ready to put a predictable client getter system for your business?
The Profitable Book Challenge
How does this challenge work?
One simple question a day to help you discover a profitable topic for a book that grows your business. (Opening and reading your question will take you 2 minutes).
Read more here - https://anarosenberg.com/challenge