Can AI Write Your Book?

Let’s start with a better question… Should you let AI write your book? No. Your brilliant book should be yours. Born from your expertise. Shaped by your experience. Infused with your way of seeing the world. Here’s a Simple Business Thought Experiment... (15 seconds)...

How to Choose a Book Topic That Gets You Seen, Chosen and Well Paid

aka. How To Choose a Book Topic for IMPACTFUL Pros – Coaches, Trainers, Consultants & Independent Service Professionals Most people who want to write a book don’t get stuck on writing. They get stuck much earlier. They get stuck at the question… “What should my...

My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency: “What is the single best...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

"Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business inaction because...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me. The more I looked, the less confidence seemed to have anything to...

Online Marketing For Small Businesses That Works

Online Marketing For Small Businesses That Works

So your website is finally online… AND there is total silence. Why isn’t Oprah calling? Why is your business not full of coaching clients? How long are you supposed to wait? Before you jump to the conclusion that online marketing doesn’t work and miss out on a huge...

How To Start Marketing A Small Business Online Smart

How To Start Marketing A Small Business Online Smart

You are a service provider, especially a coach, trainer or consultant and you know that you want to market your business online and then the craziness starts. It can be really crazy sometimes. All this conflicting information and you don’t know where to start, what to...

3 Online Marketing Tools To Deeply Understand Your Audience

3 Online Marketing Tools To Deeply Understand Your Audience

Marketing, whether online or offline, revolves around your people, what we here call your WHO (see Online Marketing – A Love Story for a definition and the fundamentals). Therefore, we are going to go over 3 awesome tools to understand your market so that you know...

3 Solid Online Marketing Strategies You Can Implement Today

3 Solid Online Marketing Strategies You Can Implement Today

Has it ever happened to you that you felt bombarded with the “latest and greatest” tactics that are supposed to conquer the Internet for you in 30 seconds and you don’t know where to start with your marketing? There is a simple but profound solution to the overwhelm....

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