How to Choose a Book Topic That Gets You Seen, Chosen and Well Paid

aka. How To Choose a Book Topic for IMPACTFUL Pros – Coaches, Trainers, Consultants & Independent Service Professionals   Most people who want to write a book don’t get stuck on writing. They get stuck much earlier. They get stuck at the question…  ...

My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

  aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise     “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency:...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

  "Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado   I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

    A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me.   The more I looked, the less confidence...

Business Thought Experiment #6 – What Impact Remains When AI Can Do Almost Everything

  A question was posed recently that stayed with me: What impact can we have as human beings… that artificial intelligence cannot?   I’ve been sitting with that question. And I want to start from a place of non-fear. Because right now, there’s a lot of noise...

3 Online Marketing Tools To Deeply Understand Your Audience

3 Online Marketing Tools To Deeply Understand Your Audience

Marketing, whether online or offline, revolves around your people, what we here call your WHO (see Online Marketing - A Love Story for a definition and the fundamentals). Therefore, we are going to go over 3 awesome tools to understand your market so that you know...

3 Solid Online Marketing Strategies You Can Implement Today

3 Solid Online Marketing Strategies You Can Implement Today

Has it ever happened to you that you felt bombarded with the “latest and greatest” tactics that are supposed to conquer the Internet for you in 30 seconds and you don’t know where to start with your marketing? There is a simple but profound solution to the overwhelm....

Online Marketing – A Love Story

Online Marketing – A Love Story

First, I fell in love with a wonderful man (who happens to be my husband today). Then, I fell in love with online marketing... Once upon a time I was tall, blond and had blue eyes and was on my way to China when I met my future husband at the airport in Frankfurt. I...

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