My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

  aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise     “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency:...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

  "Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado   I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

    A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me.   The more I looked, the less confidence...

Business Thought Experiment #6 – What Impact Remains When AI Can Do Almost Everything

  A question was posed recently that stayed with me: What impact can we have as human beings… that artificial intelligence cannot?   I’ve been sitting with that question. And I want to start from a place of non-fear. Because right now, there’s a lot of noise...

Business Thought Experiment # 5 – Buenos Aires And the Value Your Perfect Clients Can See

"We shall not cease from exploration, And the end of all our exploring Will be to arrive where we started And know the place for the first time" — T.S. Eliot Dream food (literally food I dream of every night and day), dream wine, elegant architecture, surprising...

Grow Your Business Fast With Desire-Based Marketing

Grow Your Business Fast With Desire-Based Marketing

... aka how to drive more leads, sales & income by tapping into the secrets of desire-based marketing using words. What if the biggest secret to growing your business as a coach, trainer, consultant, or independent service professional wasn’t about working harder...

Why Isn’t Your Website Creating Clients?

Why Isn’t Your Website Creating Clients?

... and how to change that with just words Have you ever wondered... ... why your website isn’t creating clients? Here’s the sticky truth... Most websites aren’t designed to create your best clients. They’re designed to look good, sure, but without the right strategy,...

How to Answer the ‘Why You?’ Question in Your About Page

How to Answer the ‘Why You?’ Question in Your About Page

Every coach, trainer, consultant, or independent professional who’s ever tried to grow their business has faced the dreaded question: *Why you?’ Why should your ideal clients choose to work with you over someone else? What makes you the best choice to solve their...

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