The keys to charge premium prices and have people pay them happily and come back for more. “You paid how much… for a piece of sponge?” were the exact words my husband uttered when he mistakenly opened an Amazon brown box that contained a small makeup sponge. And yes....

Have you been feeling that although you’re doing everything you are told to do your marketing efforts are well… a lot of efforts for not so many results? You’re not alone in this feeling. It is one of the concerns and question that I get the most from modern experts...

(Aka the key to understanding why people say yes) We make invitations in our business all the time. Today we’ll have a deep look at invitations to become clients, patients, students, coaches. So it’s perhaps useful to dive into what makes an invitation irresistible....

What if I were to tell you that it is not about blogging, Facebook, Twitter, Instagram, or your website? What if I were to go even a step further and say that if everything you have been working so hard on that is not giving you results needs to be stopped? Well, I...

I wish I had a penny for every time I’m asked this question: “What would you say is a realistic time frame until you start attracting client to your businesses?” because I would have a lot of pennies. This is often what comes next: “My website is up and running, I...