How to Choose a Book Topic That Gets You Seen, Chosen and Well Paid

aka. How To Choose a Book Topic for IMPACTFUL Pros – Coaches, Trainers, Consultants & Independent Service Professionals   Most people who want to write a book don’t get stuck on writing. They get stuck much earlier. They get stuck at the question…  ...

My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

  aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise     “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency:...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

  "Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado   I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

    A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me.   The more I looked, the less confidence...

Business Thought Experiment #6 – What Impact Remains When AI Can Do Almost Everything

  A question was posed recently that stayed with me: What impact can we have as human beings… that artificial intelligence cannot?   I’ve been sitting with that question. And I want to start from a place of non-fear. Because right now, there’s a lot of noise...

5 Best Online Marketing Strategies For An Expert Business

5 Best Online Marketing Strategies For An Expert Business

Perhaps the question I get asked the most is “what are the best Internet marketing strategies for service professionals, especially coaches, authors, speakers, trainers and consultants?” I totally get why this question is so frequent: every “guru” seems to recommend...

Online Marketing For Small Businesses That Works

Online Marketing For Small Businesses That Works

So your website is finally online… AND there is total silence. Why isn’t Oprah calling? Why is your business not full of coaching clients? How long are you supposed to wait? Before you jump to the conclusion that online marketing doesn’t work and miss out on a huge...

How To Start Marketing A Small Business Online Smart

How To Start Marketing A Small Business Online Smart

You are a service provider, especially a coach, trainer or consultant and you know that you want to market your business online and then the craziness starts. It can be really crazy sometimes. All this conflicting information and you don’t know where to start, what to...

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