Why You Aren't Getting Clients from Social Media – The Ultimate Resource Guide to Fix It

You’re an IMPACTFUL PRO – a coach, trainer, consultant or independent service professional who knows that what you offer makes a real difference for your clients.

That soooo important box is checked. (My work is dedicated to helping IMPACTFUL PROs grow and scale their business with simplicity, get chosen by great clients and have a big impact in the world with the work they do. Everything starts with you doing great work).

The box that remains unchecked is the social media one.

In fact, it seems like it is broken. You have social media accounts on different platforms. You post, but it doesn’t bring your clients. If you’re wondering why social media isn’t bringing you clients, you're not alone. Many impactful professionals struggle with why they are not getting clients from social media.

Let’s ‘unbreak it’.

If You’re Tired of Wasting Time, Money, and Energy on Social Media That Doesn’t Work…
THIS IS FOR YOU...

You’re sick of guessing at what to say, how to say it, or where to put your marketing and seeing nothing but crickets in return. (Fixing social media marketing mistakes becomes essential if you want real results).

You’ve spent thousands (maybe tens of thousands) on ads, agencies, or courses that promised magic… and delivered nothing.

You’re tired of being invisible to your market — while less qualified, louder competitors win your best clients with louder client attraction strategies for social media.

If you saw yourself in even one of those, this isn’t optional reading...


MY PROMISE TO YOU - This guide will walk you through the most expensive mistake you’re probably making right now and give you the simple framework that replaces confusion with clarity and response.


This isn’t for dabblers, dreamers, or anyone looking for another “content binge.” It’s for IMPACTFUL PROs ready to get serious results.

This is your ultimate guide to fixing why you are not getting clients from social media.


WHY AM I CONFIDENT MAKING THIS PROMISE – When I married my dear-German-engineer husband and moved to the middle of the German Alps with more cows than people and without speaking German, I had to figure out how to get clients online for my business. (The joke about the cows is funny because it’s so true. I am a total city person so I felt like the woman from Green Acres when that moves to a farm). At the end of this article, I will share 2 videos with the most important foundations of what has made my business attract clients from social media ever since. Although the videos are not new (and I cringed when I heard myself speak in them), I wanted to show you stable foundations of how to think about social media and attracting clients online.

PICTURE - This is a collage of what I could see from the balcony of my office. You can see the snow covering everything in the winter and the cows outside in the summer.

Plus…

You’ll find actually useful resources along the way throughout this article. The absolute essential resources are waiting for you at the end of the article.


The Good News...

You don't need to become a content factory to make social media translate in clients and profits for your business. You don’t need to ‘outloud’ your competition. You don’t need to do anything uncomfortable or salesy.


So, Why Exactly Is It That Social Media Is Not Working for Your Business & Getting You Clients?

Let me share with you what I share with my private clients...


The Missing Link to Make Social Media Work & Getting You Clients

Three things need to happen simultaneously…

#1 – Your Brilliant Offer™

First, you need a brilliant offer.

This is what I mean: you need to be crystal clear on what is the real value you provide and communicate it so that people can see it for themselves...

You need to start with the end in mind. Where are your social media posts leading?

Most people want more eyeballs without paying attention to what those eyeballs will see.

NOTE - I'm not saying that you only have to post about what you are selling. I would go as far as saying that you should not sell on social media.

Social media should be the vehicle for the people who are already looking for the value you provide to discover you and your good work.

Once they discover you, your Brilliant Offers™ are the vehicles to create clients.

The Most Expensive Mistake and How to Fix It Step by Step – This Is Really Why You Are Not Getting Clients from Social Media

Not reverse engineering your path to clients.

This is what I mean: start with the end in mind of everything that needs to happen till a human being says ‘yes’.

Let's walk the reverse path for your business together…

The last thing that has to happen is that they say ‘yes’ to your offer.

So, make sure you have a solid offer and the words to communicate it so that your potential client sees for themselves the real value of working with you.

IMPORTANT FOR IMPACTFUL PROs – You sell intangibles, which means that you're not necessarily shipping a box or a physical product you can post pictures of. You're selling ‘the invisible’ so you need your Brilliant Offer™ to make that intangible feel tangible to your ideal client. It's got to feel so real that when they invest, it feels like you're shipping a box. Your Brilliant Offer™ has to be put together in a way that gives them confidence to be able to say ‘yes’ on the spot. (This eliminates the need to ‘follow up’ and feel like you are ‘chasing clients’). This is NOT about trying to manipulate people to buy something that it’s not a good fit. It’s all about giving people who can see for themselves the value of becoming your client everything they need to say ‘yes’ and follow their inner wisdom.


Your Offer Resources

[FREE] To get you started - If you want to discover the real value you provide and the words to communicate it, the Value Communication Kit is here as my gift to your business.
https://anarosenberg.com/vck/


Your Brilliant Offer™ Complete Resource - Premium Program Brilliance™ is the complete system to create and fill premium programs that inspire, impact and get you very well paid for your expertise.
https://anarosenberg.com/premium-program-brilliance/



Back on the reverse path, before they can say 'yes' to your offer to becoming a client, they need to have a conversation.

PRO TIP - If you hate selling and you want to avoid sales conversations, you don't need to force yourself to 'love' them. It's not a 'mindset' issue. It's a 'creation issue'. You simply have to create a sales conversation process that you love.


Sales Conversations That You Love Resource - If you need help with this, in PHASE TWO of Premium Program Brilliance™, you'll discover how to create the flow for a conversation to fill your program with ease. Once you see how easy it can be to have a conversation to fill your program, you will want to have conversations. (Yes, you are aiming for a conversation that you actually enjoy having with potential clients).
https://anarosenberg.com/premium-program-brilliance/



So, now you have a brilliant offer and a flow for a sales conversation that you will love having, what needs to happen just before that?

You need to be able to fill your calendar with potential clients who want to talk to you about hiring you.

Resources To Fill Your Calendar with Potential Clients Ready to Work with You

[FREE] To get you started - 3 Steps to A Calendar Full of Conversations with Potential High-Value Clients Ready to Work with You
https://anarosenberg.com/getting-clients-to-call/

[FREE] The Plan - Your Next Clients Online
https://anarosenberg.com/clients-online/

Complete Resource to Fill Your Calendar - Class Into Clients™ - The complete system to confidently teach an online class that attracts clients, even if you don't have an email list.
https://anarosenberg.com/cc/



Now that you have your offer, a sales conversation flow that you love and a way of filling your calendar, you need to think of what your potential clients will see when they check you out. We'll call you that your positioning.

Positioning is the place you occupy in your audience's mind.


Some Positioning Resources to Get You Started…

[FREE] How To Boost Your Brand to Attract High-Value Clients Even If Nobody Has Heard of You
https://anarosenberg.com/brand-for-clients/

[FREE] What’s The Best Positioning for Expert Brands?
https://anarosenberg.com/best-brand-positioning/

[FREE] Is Online Really Overcrowded? And How to Stand Out Anyway
https://anarosenberg.com/how-to-stand-out-online/



# 2 Being Discoverable on Social Media

The first thing that needs to happen is to have your Brilliant Offer™. The second thing that needs to happen, of course, you need to show up and post in a strategic way so that you are discoverable to the people ready to hire you.

Your posts should position you as a valuable, credible, relevant resource for the people who are looking for the value you add with your good work.


How to Position Yourself to Be Discovered on Social Media by Your Ideal Clients

Having high-value content online makes it easier for people to discover you and be glad they did, grow your audience, position yourself as a Leading Authority™ and attract clients you love and who love working with you.

The good news is – you can create unlimited content… one piece at a time… so you always have a fresh chance to attract your ideal clients.

There is a caveat, though. It’s not about doing a brain dump of everything and the kitchen sink. It’s about…


CONTENT ESSENTIAL 1 – Relevancy

Your audience and your ideal clients have plenty of attention for you if what you talk about is relevant and valuable to them. (Let's define adding value as helping your audience get closer to the outcome they desire).

They are secretly hoping to discover the value you have to offer (particularly if they are dissatisfied with all the other alternatives out there).


CONTENT ESSENTIAL 2 – Empathy

Empathy can inform your voice and help you produce high-value content that connects with your audience because you talk to them (and not at them) from a place of both of you being human and sharing certain experiences.

So, let’s start with this great definition of empathy from this video:

I invite you to a quick empathy experiment - Think of a big, painful problem you’ve had. Go over the process till you solved it (if you have solved it).

We’re all human and we go through similar human experiences when we face big, painful problems. One predominantly similar experience is that we have all the attention in the world for someone we perceive can add value with empathy.


CONTENT ESSENTIAL 3 – Leading Authority™

However, empathy is not enough.

We also need authority and leadership in the mix.

As human beings going through a big, painful problem, we want to make sure that we are trusting a person who knows how to help us (authority) and who can point us in the right direction, hold our hand and bring us to a save place (leadership).

Leadership and authority are words tossed around a lot, so let’s have a closer look at what we mean.

The dictionary definition of ‘authority’ is someone who knows a lot about something. (Notice how the dictionary says ‘a lot’ and not ‘everything’).

According to merriam-webster.com/dictionary, authority is “the confident quality of someone who knows a lot about something or who is respected or obeyed by other people. A quality that makes something seem true or real. An individual cited or appealed to as an expert”.


One of my favorite definitions of a leader…

“A leader is one who knows the way, goes the way, and shows the way”.
- John C. Maxwell

Your content can position you as a Leading AuthorityTM without you needing to brag or call yourself an expert. With empathy, become a relevant resource for your audience by showing the way.


CONTENT ESSENTIAL 4 –Start Here

The simplest way of creating content is to start where your audience is. Make a list of the fears, frustrations, desires, goals, dreams, challenges, obstacles they KNOW they face.

That can give you all the content you can possibly need.

[FREE] Resource - One resource you can use time and time again is Quora (quora.com). It is an online community where people can ask their questions and experts can answer them. You can look up your topic and see what questions people have and what words they use to ask them. (You can even open an account and start answering questions if you wish).

Another resource is AnswerThePublic, where you can discover what people are asking about your area of expertise. (answerthepublic.com).


Answering questions is a fantastic way to add value but there is more…


CONTENT ESSENTIAL 5 – Hidden Value

We don’t know what we don’t know, right?

So, you can start by answering the burning questions your audience have and you can take your content one step further: show them what is hidden.

As a leader in your area of expertise, you can point to:
- myths and misconceptions;
- challenges;
- hidden obstacles;
- mistakes to avoid;
- the first step in the right direction.

Much like a guide, point out to the obstacles and perils to avoid and also to the right direction to take.

[FREE] Resource to Help You Be Discoverable on Social
How To Make People Give You Their Genuine Attention Online – 5 Secrets to Cut Through the Noise, Be Seen & Valued for Your Contribution
https://anarosenberg.com/get-attention-online/



# 3 Real Visibility on Social Media

We’ve said that there are 3 things that need to happen simultaneously. You need to start with the end in mind and have your Brilliant Offer™ ready. You also need to be discoverable on social by showing up and posting. Let’s look at the third one…

Most people don’t know it but they’re posting in a vacuum.

If the post falls and nobody hears it, does it fall?

If you post and nobody is there to see it, does it really exist?


So, the third thing that needs to happen...

You need to build an audience so that your audience sees what you post.

You can certainly build that audience organically. Here's how...

Growing Your Audience on Social Media Organically

Making yourself discoverable is a two-way avenue: your content is one way and the people who see your content (your audience) is the other.

Social media is a great place to grow your audience of people ready to discover you… if done right. (If done wrong, social media can be a waste of time).

In the same spirit of this whole guide, I’ll show you how I’ve been using social media from the middle of the Alps in Europe to grow an audience for my business and attract my best clients.

WARNING – You Don’t Need to Become a Button Expert

Social media and its buttons tend to change constantly. (Sometimes I think they change just for the sake of changing).

The simple strategy you’ll discover is the foundation (and it is pretty stable) regardless of how many times the different platforms change the buttons we have to press.

I’ve seen that it’s NOT in the mastery of the buttons where the clients live. It is in a solid strategy.


STEP 1 – Audience Clarity

Before you can connect with people you need to know what kind of people we’re looking to connect with. In other words, who is your audience and what are they already engaging in on social media.


A Little Exercise (1 ½ min)

We’re going to do a little exercise to get our creative juices flowing.

Let’s think for a second about Starbucks. Let’s pretend that you’re sitting at a table at Starbucks sipping coffee. From your table you can see the door. What kind of person do you expect to come in? What kind of person don’t you expect to see in a place like Starbucks?

Take 30 seconds to get a sense of the kind of people you expect to see at Starbucks.

Now let’s do it with your audience. Think about your social media profile as if it were a physical place. What kind of people do you expect to see there? What kind of people don’t belong there?

Take 1 minute to get a sense of the kind of audience you’re looking for.

There are no right or wrong answers. Any answers you come up with are going to help you as a starting point.


Some questions to help you refine your audience:
- What books/magazines/newspapers does your ideal client/customer read?
- Who do they listen to?
- What associations do they belong to?
- What podcasts do they listen to?
- What Facebook groups or LinkedIn groups are they a member of?
- What forums do they belong to?
- What events do they attend?
- What websites do they visit? What blogs do they read?
- What tools do they use?
- What products do they buy?
- What TV shows do they watch?


STEP 2 - Search

Become best friends with the search function of the platform of your choice. Look up the places where your audience hangs out already on the platform of your choice.


STEP 3 - Connect

A simple way to connect with people is to say a virtual “hi”. My favorite way of doing that is to follow them, like their content and leave them relevant comments.


Here’s how to think about social media for people like us…

These are the 2 videos I promised you:

Social Media For Authors - Ana Rosenberg

3 Secrets To Leverage Social Media To Build An Audience Of Your Best Clients Ana Rosenberg

My favorite social media platforms today…

These are my two favorite social media platforms where I'm building my audience organically today, and where most of my clients come from...

X and Pinterest.

Both places have allowed me to build audiences who actually see my posts. Both places also allow me to advertise to reach even more people with my posts if I want to.

NOTE - Pinterest has a great potential because it's more of a search engine for buyers than a social media platform. Pinterest is a place where people search for what they want to create. Many Pinterest users are used to purchasing what they find on Pinterest.

A pin can drive traffic to your website for months, in contrast to other social media platforms where your posts become irrelevant in a matter of hours.

NOTE - Here is the lifespan of your posts on different platforms so that you can see where it might make sense for your business to put your efforts. (Source: NP Digital).

TikTok - 10-39 minutes
X – 30-60 minutes
Facebook - 4-6 hours
Instagram – 6-10 hours
LinkedIn – 11-15 hours
Podcast – 24 hours
YouTube – 17 days
Pinterest – 5 months
Blog Posts - 2 years

Here's where you ‘rent’ an audience...

You can ‘rent’ somebody else's audience by advertising. Here's where Facebook and Instagram come in play for me.

You can build an audience all you want there, but if you don't pay to play, they don't see what you post.

NOTE - It doesn't make sense to pay to play until you have Brilliant Offers™ that will create clients.

Social Media Resources to Attract Clients

[FREE] Your Social Media Crystal Ball - Hot Tips & Trends To Attract Clients
https://anarosenberg.com/social-media-trends/

[FREE] And the Best Performing Social Media Platforms for People Like Us Are...
https://anarosenberg.com/best-social-media-platforms/

[FREE] What Is the Best Social Media Platform to Find High-Value Clients?
https://anarosenberg.com/clients-from-social-media/

[FREE] Where To Put Your Message in Front Of The Right People On Social (Old Loves And A New Flame)
https://anarosenberg.com/grow-audience-social-media/

Till next time, remember… Your brilliance is portable. You can take it with you anywhere and everywhere, including social media.

With all my love,

Ana

Essentials

FREE Resource - Start here
Value Communication Kit™ - Uncover the real value you provide and the words to communicate it so that people get it
https://anarosenberg.com/vck/

[FREE Training] 5 Simple Shifts to Grow And Scale Your Business Fast – I created this class as my way of virtually sitting with you for a cup of coffee (or the beverage of your choice) and giving you the solid business foundation you need to get clients online.

What you’ll discover on this masterclass:

The 5 simple shifts to grow your business with simplicity while freeing up timeOne of the most effective ways of packaging and selling your services to get well paid for your expertise while also serving the world in the highest, best way possible

The most overlooked way to grow and scale with simplicity for people like us

The simple 3 steps to automate getting clients online from ‘hello’ to ‘I want to hire you!’ in less than 48 hours (especially at premium fees).

How to put all the clarity and momentum from this Masterclass into action in your business today…

You can join me here - https://anarosenberg.com/grow/

Premium Program Brilliance™ - The complete system to create and fill premium programs that inspire, impact and get you very well paid for your expertise. This training will show you the exact brilliant offers that can create your best clients.
https://anarosenberg.com/premium-program-brilliance/