We see it everywhere: celebrity experts write and publish books. We have the intuition that there is a money-book connection but we are not always aware of how exactly it works. It is not magic. It is not linear: I write a book; I publish my book and I “magically”...
https://www.youtube.com/watch?v=NjJxECdbFMk "Not all my visitors want the same free gift," said one of my private clients. This is what I shared with him to start putting what he already had to work for his business. It's great to offer a valuable free gift to...
Yes, writing a book is a great move for your business and sometimes the most difficult part is to get started. Do you know what stops 99.99% of great professionals and experts from publishing their second book? Publishing their first one. So let’s talk about getting...
..especially if you don't think of yourself as a writer. "I can't even think of publishing a book because I don't see how and when I'll be able to write it", said one of my private clients. I'm a huge advocate of publishing a book (or several) for your business and I...
(AKA where the big money really is in a book) A book can be a very smart move to grow a business based on knowledge, information and expertise. Let's peek into the myths and misconceptions that slow smart service professionals, coaches, trainers and consultants from...
https://www.youtube.com/watch?v=g_gAlxvhgUs There is a lot of advice there about building courses and using technology to bring your work online. The problem is... Growing a business online takes time, skills and investments. It's not only about using some kind...
Get a fresh business thought experiment every month. A unique insight catalyst for your business — no to-do list attached.