Can AI Write Your Book?

Let’s start with a better question… Should you let AI write your book? No. Your brilliant book should be yours. Born from your expertise. Shaped by your experience. Infused with your way of seeing the world. Here’s a Simple Business Thought Experiment... (15 seconds)...

How to Choose a Book Topic That Gets You Seen, Chosen and Well Paid

aka. How To Choose a Book Topic for IMPACTFUL Pros – Coaches, Trainers, Consultants & Independent Service Professionals Most people who want to write a book don’t get stuck on writing. They get stuck much earlier. They get stuck at the question… “What should my...

My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency: “What is the single best...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

"Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business inaction because...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me. The more I looked, the less confidence seemed to have anything to...

The One Neglected Page That Can Instantly Get You Clients Online

The One Neglected Page That Can Instantly Get You Clients Online

“I have the feeling that there is something missing but I don’t know what” said a new client. “From the Facebook ad they go to a form to fill in in order to get information about the courses we sell via WhatsApp and mail. We are spending a fortune and then nobody...

Fees In These Times

Fees In These Times

A coach was asking about fees along these lines… She said she had always been flexible with her fees but that now she was “flexing a lot”. She wondered if it was too much. She wondered if professionals who don’t change their fees are right. She wondered if it is a...

How To Stop Chasing Clients And Have Them Come To You

How To Stop Chasing Clients And Have Them Come To You

For consultants, coaches, trainers and independent service professionals who want to stop chasing clients and have a predictable system to fill your business with great clients who come to you. I still remember the beginnings of my first business… I used to spend most...

Where To Start Creating A Book That Brings You High-value Clients

Where To Start Creating A Book That Brings You High-value Clients

Yes, one of the most profitable strategies for your business is to publish a book. But… …not any book. More than a book it has to be an asset that you can put to bring you clients. How exactly can you put your book to bring you high-value clients? Going the opposite...

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