Can AI Write Your Book?

Let’s start with a better question… Should you let AI write your book? No. Your brilliant book should be yours. Born from your expertise. Shaped by your experience. Infused with your way of seeing the world. Here’s a Simple Business Thought Experiment... (15 seconds)...

How to Choose a Book Topic That Gets You Seen, Chosen and Well Paid

aka. How To Choose a Book Topic for IMPACTFUL Pros – Coaches, Trainers, Consultants & Independent Service Professionals Most people who want to write a book don’t get stuck on writing. They get stuck much earlier. They get stuck at the question… “What should my...

My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency: “What is the single best...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

"Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business inaction because...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me. The more I looked, the less confidence seemed to have anything to...

Have You Looked For New Clients Here?

Have You Looked For New Clients Here?

https://www.youtube.com/watch?v=So4fjqfTPnI This is one of the question I get a lot from people like us who have a business based on their expertise – coaches, trainers, consultants, independent service professionals: Where are my clients hiding? Where can I find...

Where Are Your Clients Hiding Online?

Where Are Your Clients Hiding Online?

I used to suspect that there was a secret place where I would find all my clients online… After all, the “gurus” seemed to know the place… If you don’t know my story, I moved to the middle of nowhere in the German mountains when I married my dear German engineer...

The #1 Most Squandered Opportunity To Attract High-Value Clients

The #1 Most Squandered Opportunity To Attract High-Value Clients

… aka answering the question… So, what do you do?” Eventually you know you’ll be asked what you do and that simple answer can bring you clients and referrals. But first… … let’s talk for a second about high-value clients and creating a virtuous cycle for your...

Is Online Really Overcrowded? And How To Stand Out Anyway

Is Online Really Overcrowded? And How To Stand Out Anyway

“Everybody and their mother is online now” said a new client of mine. This is what i told her… Last Saturday I met a group of professional women that happen to be dear friends of mine. Neither of them has a clue about all the things we know about the online world. Now...

3 Secrets To Grow An Online Audience Of Paying Clients

3 Secrets To Grow An Online Audience Of Paying Clients

“I’m super active online but no clients. What am I missing?” is one of the questions I get the most. And the answer is actually quite simple: you need to grow an audience of paying clients. The answer is also good news for people like us who have businesses based on...

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