How to Choose a Book Topic That Gets You Seen, Chosen and Well Paid

aka. How To Choose a Book Topic for IMPACTFUL Pros – Coaches, Trainers, Consultants & Independent Service Professionals   Most people who want to write a book don’t get stuck on writing. They get stuck much earlier. They get stuck at the question…  ...

My Favorite Business Growth Strategy for Coaches, Trainers, Consultants & Independent Service Professionals

  aka The Simpler Path to Becoming Seen, Chosen and Well Paid for Your Expertise     “Let the beauty of what you love be what you do.” — Rumi I hate when people make me choose one. The question inevitably comes, usually in a tone of slight urgency:...

Business Thought Experiment #8 – Why Passion Is Not the Starting Point to Choose Your “Business Thing”

  "Caminante, no hay camino, se hace camino al andar." [“Traveler, there is no path; the path is made by walking”]  — Antonio Machado   I see it so often. Brilliant coaches, trainers, consultants, and independent service professionals frozen in business...

Business Thought Experiment #7 – Confidence in Business, Impact and the Next Obvious Step

    A coach I deeply respect recently asked a simple question: What is confidence? Rather than answer it intellectually, I decided to spend a month looking in that direction. What I discovered surprised me.   The more I looked, the less confidence...

Business Thought Experiment #6 – What Impact Remains When AI Can Do Almost Everything

  A question was posed recently that stayed with me: What impact can we have as human beings… that artificial intelligence cannot?   I’ve been sitting with that question. And I want to start from a place of non-fear. Because right now, there’s a lot of noise...

The #1 Most Squandered Opportunity To Attract High-Value Clients

The #1 Most Squandered Opportunity To Attract High-Value Clients

... aka answering the question... So, what do you do?" Eventually you know you'll be asked what you do and that simple answer can bring you clients and referrals. But first... ... let's talk for a second about high-value clients and creating a virtuous cycle for your...

Is Online Really Overcrowded? And How To Stand Out Anyway

Is Online Really Overcrowded? And How To Stand Out Anyway

"Everybody and their mother is online now" said a new client of mine. This is what i told her... Last Saturday I met a group of professional women that happen to be dear friends of mine. Neither of them has a clue about all the things we know about the online world....

3 Secrets To Grow An Online Audience Of Paying Clients

3 Secrets To Grow An Online Audience Of Paying Clients

"I'm super active online but no clients. What am I missing?" is one of the questions I get the most. And the answer is actually quite simple: you need to grow an audience of paying clients. The answer is also good news for people like us who have businesses based on...

The One Neglected Page That Can Instantly Get You Clients Online

The One Neglected Page That Can Instantly Get You Clients Online

"I have the feeling that there is something missing but I don't know what" said a new client. "From the Facebook ad they go to a form to fill in in order to get information about the courses we sell via WhatsApp and mail. We are spending a fortune and then nobody...

Fees In These Times

Fees In These Times

A coach was asking about fees along these lines... She said she had always been flexible with her fees but that now she was "flexing a lot".  She wondered if it was too much. She wondered if professionals who don't change their fees are right. She wondered if it is a...

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